PROJECT DETAILS ///
Helly Hansen are a global outdoor clothing brand headquartered in Oslo, Norway. Building on our longterm relationship, we worked with the Helly Hansen UK team to create an extended version of the stand used at Slide 2020.
Our brief was to create a 9m x 6m exhibition environment to facilitate the sales team, allowing them to conduct client meetings comfortably throughout the duration of the live show. A full seasonal range was to be displayed, including footwear & accessories.
Brand ambassadors and stories are displayed on the central TV, mannequins at the front and side walls, QR codes are used to linke these ambassadors and stories to digital content and media, further education visitors to the stand.