PROJECT DETAILS ///
Helly Hansen are a global outdoor clothing brand headquartered in Oslo, Norway. Building on our longterm relationship, we worked with the Helly Hansen UK team to create a shopfit area within Ocean Leisure, London's premiere marine & watersports specialist.
Our brief was to install a brand area and shopfit within a qurkily shaped area at the bottom of the store. Due to the spaces age and location underneath a mainline london rail link and bridge there wasn't a single level wall or 90 degree angle. But this only adds to the chard of the space.
We repurposed the free standing shop fit units but added wall mounted hanging systems, high levelheader boards and pillar branding was added in Helly Hansen colours and fabric lightbox fixtures added for product and seasonal callouts. The fabric graphics can easily be switched out for different seasons or offers and the used graphics recycled.