THE DETAILS ///
Helly Hansen are a global outdoor clothing brand headquartered in Oslo, Norway. Building on our longterm relationship, we worked with the Helly Hansen UK team to create an experiential space in support of Marine Superstore, one of Helly Hansen's key retailers, at the London Boat Show 2017.
Our brief was to create a 4m x 4m exhibition environment to showcase a 360˚ VR experience, which we also planned, filmed and created. The brief was to provide high level brand recognition and highlight current key products. Furthermore, the environment and structure had to seamlessly integrate with the Marine Superstore retail space.
Our solution was a 4m high, open space modular build, utilising seamless large fabric graphic walls, an overhead archway with mannequin point lighting and a space for 3 individuals to undertake a 360º VR experience. The open, inviting space proved to be hugely successful for Helly Hansen - the space being in constant use throughout the entire run of show dates. The 360˚ VR experience created a buzz around the stand space and grabbed visitor attention.